Blog #6

I believe that product placement in movies and in television shows is an effective way of advertising. If someone watches a movie and sees the character/actor with the product, it's similar to testimonial advertising. If the product isn't directly being used by the character, the product is still seen and may be associated with the movie or show.
I think it is especially effective for teenagers because teenagers usually have more free time and therefore are able to go to the movies or watch television more often than adults. Teenagers are also easier to influence because they are still trying to define themselves, so they will be influenced more by their favorite television or movie character and the products that are associated with them.
I also believe that other forms of advertising may be more effective because if the product is placed in the background of a scene, the product might not even receive any attention. So while product placement in movies and television shows may be effective, other advertising opportunities may be better, depending on the use of the product in the movie or show.

Blog #5

There are many different types of way that advertisers try to target us. One way is through the radio. The advertisers have some of our favorite radio show hosts advertise their products for them and have them share how great that specific product is. This is an example of the propaganda testimonial device, where the company has endorsement by a well-known individual or organization. Some examples of these include food for our pets, weight-loss programs, and lasik eye surgery. It also relates to bargain price because usually, if you call a number the radio broadcaster gives you and you mention their name, you get a "special discount."
Another way that advertisers try to get to us are through contextual ads. Some of the ones that catch my attention are usually extramercials and large rectangles because these ads actually cover what the reader is trying to see. It is extremely annoying, but I usually at least look at the advertisement. Banners and skyscrapers also grab my attention, but not as often as the others.
I think that the advertisements that use the testimonial propaganda device through the radio are more effective than contextual advertising. If I am debating between a brand of cat food for my cat, and I can't decide which one to buy, I would most likely purchase the one that my radio broadcaster told me to. When i see contextual ads, I can't even remember what they are advertising.